Category: Perspectives

Does Instagram bring bookings for hotels? Rarely, and never the way owners expect. What reels actually do, the weekend radius, and where your effort belongs.

Why do hotels fail in India? Lease maths, compliance and staff costs that don’t shrink with size, borrowed demand, and the off-season, the honest list.

Do Google reviews matter for hotels? Yes, in India more than anywhere. What the stars actually decide, how unfair reviews work, and why replies matter.

Should hotels take advance payment from guests? An honest, owner-side answer for Indian properties, no-show maths, UPI, refunds, and how much to ask.

The disadvantages of OTA for hotels rarely show up in month one. Commission creep, rented guests, rate parity, an honest look at what listings truly cost.

A homestay is remembered for its people, not its rooms. Why the personal touch is your strongest business advantage, and how to protect it.